Just like a perfectly soled shoe wraps around a foot, our ads can elevate, accelerate, and protect the ASICS brand.

We’re running
campaigns with
top sports brands

We’re running
campaigns with
top sports brands

We’re running campaigns
with top sports brands

Look great.
And move like lightning

Look great.
And move like lightning

ASICS is a brand that can connect with both style-conscious
and performance-driven buyers. Our ads are the same.
They look incredible. And they outperform the competition.

ASICS is a brand that can connect with both style-conscious and performance-driven buyers. Our ads are the same. They look incredible. And they outperform
the competition.

ASICS is a brand that can connect with both style-conscious
and performance-driven buyers. Our ads are the same.
They look incredible. And they outperform the competition.

The numbers

Our ads enable true product discovery, showing products people can fall in love with at first sight. Again and again.

0%

of products clicked in our ads were ones
users hadn’t previously browsed.

of products clicked in our ads were ones users hadn’t previously browsed.

of products clicked in our ads
were ones users hadn’t previously browsed.

0%

of purchases came from products
they hadn’t seen before.

RTB House campaigns for sporting goods and apparel

0.00%

click-through rate

0.00%

conversion rate

0.00

ROAS

Incrementality – Every step counted

Athletes measure everything in pursuit
of marginal gains—testing different routines, setups,
and equipment. We believe that ads should be run with
the same rigor, which is why we test and test again.

Athletes measure everything in pursuit
of marginal gains—testing different routines, setups, and equipment. We believe that ads should be run with the same rigor, which is why we test and test again.

Split

The audience is split into a test group that sees your ads frequently and a second control group that is served only one ad every seven days.

Test

We test long enough to get clear results, but not so long that you miss out on a significant number of sales from the control group. The aim is to get back to full capacity as soon as possible.

Measure

After a reasonable testing period, we can measure exactly how many additional conversions (and how much extra value) came from the test group inspired by your ads.

Split

The audience is split into a test group that sees your ads frequently and a second control group that is served only one ad every seven days.

Test

We test long enough to get clear results, but not so long that you miss out on a significant number of sales from the control group. The aim is to get back to full capacity as soon as possible.

Measure

After a reasonable testing period, we can measure exactly how many additional conversions (and how much extra value) came from the test group inspired by your ads.

Split

The audience is split into a test group that sees your ads frequently and a second control group that is served only one ad every seven days.

Test

We test long enough to get clear results, but not so long that you miss out on a significant number of sales from the control group. The aim is to get back to full capacity as soon as possible.

Measure

After a reasonable testing period, we can measure exactly how many additional conversions (and how much extra value) came from the test group inspired by your ads.

Assess
Incrementality testing measures conversions
or sales that would not have happened without your ads. It proves beyond doubt the value of your campaigns.
Incrementality testing measures conversions
or sales that would not have happened without your ads. It proves beyond doubt the value of your campaigns.
Assess
Incrementality testing measures conversions
or sales that would not have happened without your ads. It proves beyond doubt the value of your campaigns.
Incrementality testing measures conversions
or sales that would not have happened without your ads. It proves beyond doubt the value of your campaigns.
Assess
Incrementality testing measures conversions or sales that would not have happened without your ads. It proves beyond doubt the value of your campaigns.
Incrementality testing measures conversions or sales that would not have happened without your ads. It proves beyond doubt the value of your campaigns.

Read our special incrementality test overview just for ASICS

Teamwork makes
the ads work

See how working with more than one retargeter can help you uncover more all-star buyers.
And how ad campaigns, powered by Deep Learning algorithms (and LLMs),
use first-party data to identify audiences with real intent—including
the hard-to-reach 18–34 demographic.

See how working with more than one retargeter can help you uncover more all-star buyers. And how ad campaigns, powered by Deep Learning algorithms (and LLMs),
use first-party data to identify audiences with real intent—including
the hard-to-reach 18–34 demographic.

Case studies

Ray-Ban

Multiple Retargeting Shines for
Iconic Sunglasses and Eyewear Brand

Multiple Retargeting Shines for Iconic Sunglasses and Eyewear Brand

0%

Higher AOV than other partners

Higher AOV than
other partners

Miinto

Deep Learning Secures
a 200% Increase for Miinto

Deep Learning
Secures a 200%
Increase for Miinto

0%

ROAS increase

Reserved

Reserved Grows In‑App Revenue
35% YoY with Retargeting

Reserved Grows
In‑App Revenue 35% YoY with Retargeting

0%

YoY revenue growth
for the in-app channel

Contact

Silke Varela

Senior Sales Manager - Benelux

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